Study: Want Community? Go Online

Nearly 40 percent of Americans say they participate in online communities, with sites around hobbies, shared personal interests, and health-related issues among the most popular.

By Pamela Parker | ClickZ News

Nearly 40 percent of Americans say they participate in online communities, with sites around hobbies, shared personal interests, and health-related issues among the most popular. That’s according to a survey conducted by ACNielsen and commissioned by eBay.

The survey was conducted in late September. Of 1,007 respondents, 87 percent say they are part of a community. Of those, 66 percent say they participate in shared personal interest sites. Next comes hobby sites (62 percent), health community sites (55 percent), public issues sites (49 percents), and commerce sites (47 percent). Others participate in social or business networking sites (42 percent), sports sites (42 percent), alumni sites (39 percent), or dating sites (23 percent).

“We are finding that affinity is quickly replacing proximity as the key driver in forming communities,” said Bruce Paul, vice president of ACNielsen.
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