Blabble Releases Beta Of Blog-Tracking Service

By InternetWeek.com

Blabble has released the beta version of its research and analysis blog-tracking service for monitoring the viewpoints of blog postings. The service can track, aggregate, and evaluate opinions from more than two million blogs.

http://www.internetweek.com/allStories/showArticle.jhtml?articleID=46200339

Blabble Releases Beta Of Blog-Tracking Service

By InternetWeek.com

Blabble has released the beta version of its research and analysis blog-tracking service for monitoring the viewpoints of blog postings. The service can track, aggregate, and evaluate opinions from more than two million blogs.

Using the Blabble service, users can search blogs for comments about specific products and services, locate common phrases used to describe products, calculate how many people are discussing a product or service over a given time period, and evaluate the tone of discussions about a product or service to gauge how it is being received.

“The Blabble difference is our natural language processing. By using language processing, we break down and group intended thoughts in valuable ways,” said Blabble founder Matt Rice in a statement. “Competing products simply produce a list of blogs which the user must read to determine tone and opinion. Our language processing does the job for you, saving you hundreds of hours of research.”

Blabble builds technologies for marketing-based research with an emphasis on blog-specific analysis. The company is privately held and based in Rochester, N.Y.

A free beta version of the service is available from the company Web site at http://www.blabble.com.